Film language

The intended audience that this poster would be aimed at are for males over the age of eighteen that have a passion for blood-thirsty ‘shoot-‘em-up’ action movies. Movie posters use numerous styles, conventions and techniques to promote a movie. The first is the layout of the poster which is conventionally in the style of a portrait layout. The central image shows nine men with straight faces, holding automatic guns. From this we understand that  it's an action and thriller genre type movie. This is supported by the guns and knifes at bottom of the poster beside the white skull. The use of the colour black and red connotes that Expendables involves characters with different level of power and authority. The colour red suggests that its a 'bloody' movie with lots of murder.




From this movie extract trailer 'Smurfs' we can see its a cartoon movie aimed at an audience of three to twelve years of age. This is a mixed genre of comedy and family.  Its a happy film of five Smurfs and the peaceful life is disturbed by a wizard and a act. The smurfs are shown to be vulnerable when attacked. We can see that the wizard holds much more power and authority. The wizard is lonely and isolated in his little dark tent room.

From this movie extract trailer ' Ted' we can see its a man with a talking teddy bear aimed at an audience of 18+ years of age, as there are sexual scenes and swearing. This is a mixed genre of comedy and violence.  From this extract we can see that its a movie of a isolated as well as lonely man of is accompanied by a talking teddy. He life is ruined after meeting up with the teddy as he drinks too much and attends the strip club regularly.




From this extract trailer' Fast and furious 7' we can see that is squad which race around Dubai to complete missions set by the FBI. This is aimed at a audience of 15+ as includes many foul language and sexual scenes. This is a genre of action and thriller. From this extract we can see the main actor ' Paul Walker' tries to protect his family and quits all violence. But he has to continue as he's family is attacked once again, therefore he teams up and tries catch the villain. They use highly expensive technology and super speed cars of this century.